About
The Full Story
The Borden Agency was founded—to help boutiques not only survive but thrive. The agency was built on the idea that retailers need more than just great products; they need strategy, vision, and the right tools to set themselves apart. Our mission is to empower retailers to be more than just stores—they are the trendsetters, the tastemakers, and the heartbeat of their communities.
The right product mix is essential, but it’s about more than that. Successful retail is about curating an experience—creating an environment that excites customers, strengthens a store’s identity, and keeps people coming back. The Borden Agency helps retailers bring their vision to life, reach more customers, and take strategic risks that set them apart in an ever-changing industry.
Today, The Borden Agency collaborates with incredible brands and retailers, refining assortments, building stronger customer connections, and elevating businesses. Fashion isn’t just about what we wear—it’s about how we engage with it, evolve with it, and use it to tell a story. This is just the beginning, and we’re excited to continue growing, innovating, and bringing fresh perspectives to the industry we love.
Catherine Borden
Catherine has built a dynamic career in the fashion industry, combining her passion for style with deep expertise in retail, buying, and consumer behavior. With experience on the sales floor of two luxury retail stores as both a sales associate and assistant buyer, she gained firsthand insight into client needs and market trends. She later spent over eight years as an associate at a highly respected buying office, refining her skills in trend forecasting, merchandising, and brand partnerships.
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With a background in marketing, fashion merchandising, and consumer buying behavior, Catherine understands that fashion is more than just aesthetics—it’s about confidence, self-expression, and creating meaningful connections. Having spent countless hours in dressing rooms with real clients, she knows that great fashion is about how people feel, not just how they look.
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Catherine also has a deep understanding of the intricacies of running and operating a boutique, from buying and inventory management to customer experience and visual merchandising. She thrives on discovering emerging trends, building strong industry relationships, and bringing fresh perspectives to the retail space.
Driven by a love for fashion and innovation, Catherine continues to create opportunities that help retailers reach their highest potential in an ever-evolving industry.
Let’s Work Together
Get in touch so we can start working together.